#6 | The Agile Growth Entrepreneur Newsletter
This week I explore Part 1of 5 on “How To Get Your First 5,000 Online Customers.” A lot of startups fail because they can’t get early traction. In the early stages of a company’s development,......
Welcome to this week's Agile Growth Entrepreneur Newsletter
This week I explore Part 1 of 5 on “How To Get Your First 5,000 Online Customers.” A lot of startups fail because they can’t get early traction. In the early stages of a company’s development, the focus is usually on creating a product to address a need rather than getting the word out and making sales. It makes sense to develop a product, but that isn’t enough to bring in revenue. Given the stakes, knowing where to look for your first 5,000 customers would be invaluable.
You don’t have access to volumes of data in spreadsheet form, you don’t have pre-existing market segments, and you don’t know who will buy your product.
Simply put, you are experimenting with many approaches to see the most promising ones.
Attracting your first 5,000 customers requires a blend of marketing and customer development strategies. Each strategy should have its ultimate goal, not just acquiring a new client but also learning more about that consumer and what they care about. Knowing your most loyal customers is essential for increasing your return on investment.
Most startups immediately resort to paid promotion when striving to attract a steady clientele. However, there are several strategies to get initial traction, such as piggybacking on the popularity of others, participating in online communities, focusing on the appropriate social networks, and so on.
Pan - African Startup Stories
Gideon Dada’s guide for getting into venture capital - Techpoint Africa
How is Klasha’s plan to solve the biggest problems in African ecommerce paying off? - Techcabal
How these founders plan to reduce non-performing loans in Africa - Techcabal
East Africa’s evolving Venture Capital industry - How We Made It in Africa
Gamer; QueenArrow Strives to Put Africa, Women on Global eSports Map - All Africa
African tech startups surpass 2021 funding total in H1 of 2022; $2.3bn raised - Disrupt Africa
South Africa is building its own ‘silicon valley’ – and companies ranging from Amazon to startups are hiring - Business Tech
Mr Eazi, Black Coffee and Ajebutter22: The African music artists backing startups - TechCrunch
Pan - African Startup News
Africa-focused fintech Zazuu raises $2M to scale its cross-border payment marketplace - TechCrunch
Afrikamart Secures $850k in Equity to Improve Food-delivery Logistics, Boost Purchasing from Smallholder Farmers in Senegal - Micro Capital
Wave secures €90 million syndicated loan from IFC and others - Techcabal
Celo Announces New Web3 Fund for African Startups Adopting Crypto Strategies - Tech Trends KE
Venture Studio Stories
GenX Ventures launched: India’s first Start-up Studio for Aspiring Entrepreneurs above 40 Years - APN News
Venture Studio News
South Africans Need To Believe In B-BBEE Again’ Says CEO Of New Venture Builder Company - Tech Financials
Persistent Energy raises $10M to grow its clean-tech venture building business in Africa - TechCrunch
What I’m Reading
How to start and monetize a podcast in one month
Would you like to turn your podcast idea into a viable, revenue-producing show? Now you can, and Ramesh Dontha will show you step-by-step how. This podcast planner will help you launch and start monetizing your podcasts in under 30 days.
Ramesh is the host of iTunes Top 500 podcast The Agile Entrepreneurship Podcast, iTunes Top 250 podcast The Data Transformers, and BrightTALK top-ranking web series AI — The Future of Business.
In The 60-Minute Podcast Startup: A Proven System to Start Your Podcast in 1 Hour a Day and Get Your Initial Audience in 30 Days (or Less), Ramesh tells all. He shares how to brainstorm, record, publish, distribute, and promote a podcast people enjoy—all in one month or less!. Based on what works for him and dozens of other successful podcasters, Ramesh also teaches the best way to quickly monetize podcast episodes so the thing actually makes money.
This podcast workbook has daily lessons, excerpts from other podcast hosts, and daily to-do activities. Whether you want to see if podcasting is for you or you want to make podcasting your next income stream, The 60-Minute Podcast Startup offers simple steps to attract, entertain, grow, and monetize an audience in any niche.
Think of this book as Podcast for dummies, not as an offensive word, but more like a book for people with no prior knowledge about podcasting. With Amazon making podcasts free with Amazon prime, podcasts on kindle has become a reality as well. The book goes over podcast production, podcast marketing, podcast equipment etc.
Podcasts come in multiple categories. History podcast, criminal podcast, podcast ministry, religious podcasts have become very popular. Additionally, podcasts on politics, business, current news, comedy, romance categories have always been popular.
If you want start podcast as soon as possible, this book is for you. Perfect for podcasters who want to make money!
The Week in Podcasts
From Ride Sharing & Food Delivery to building the largest mobility platform in Bangladesh
Konga - How the Ecommerce platform initially grew and eventually reset across Nigeria
OLX Africa - How the Classifieds platform initially grew and eventually shut down across Africa
New White Papers and eBooks
Job Board
Software QA Automation Engineer - Symbioun Technologies, Inc - Anywhere