#8 | The Agile Growth Entrepreneur Newsletter
This week I explore Part 3 of 5 on “How To Get Your First 5,000 Online Customers.” Send Cold Emails. They Work! When executed properly, cold email marketing may be a fruitful channel for businesses...
Welcome to this week's Agile Growth Entrepreneur Newsletter
When executed properly, cold email marketing may be a fruitful channel for businesses to connect with potential customers. A significant amount of time is devoted by users to sorting through their inboxes. This fact alone should be enough for business leaders to give cold emails their full attention. It has been shown that the average person in America spends at least two hours per day on personal email and three hours per day on professional email, according to a 2019 study by Adobe.
Businesses may increase their response rate and exposure to potential clients by regularly using cold emails.
Cold emailing is effective because it is persistent and may bring you in front of your intended audience. Social media campaigns, for instance, are a great example of how to quickly and efficiently spread your message to a wide audience. However, they have no way of knowing which customers will be online to see the ad. When you send cold emails, your message goes straight to the user’s inbox, which has a much lower chance of being overlooked.
When it comes to expanding your business, it’s crucial that you’re able to track the results of your marketing efforts. The information gleaned from cold emails can be used to inform future email marketing efforts. Some of the data that companies may examine are deliveries, opens, clicks, and bounce rates. Furthermore, organizations may use this data to scale up their email marketing efforts for better future outcomes.
Having established that cold email marketing may benefit your company, you should now focus on improving your email skills to maximize your ROI.
Pan - African Startup Stories
How to get a job in venture capital (in Africa) - Techpoint Africa
How Can the Central African Republic Leverage Crypto to Become Africa's Fintech Capital? - Nasdaq
Why Amazon might end contract with its African HQ developers - Benjamin Dada
ARM Set To Build The Next Class Of African Unicorns - Tekedia
How Taimba’s farm-to-retail marketplace, logistics, cold chain & fintech platform is fighting food waste - Ag Funder News
As Africa’s digital economy grows, expensive internet hinders investor activity in some countries - TechCrunch
Report: Casablanca Is An Emerging Startup Hub in MENA - Moroco World News
How Moni Africa is using social trust as currency to finance mobile money agents - Ventures Africa
Pan - African Startup News
Social commerce startup DealCart raises $4.5m in pre-seed funding - Dawn
Seedstars announces first close of $30m emerging market seed stage fund - Disrupt Africa
FrontEnd Ventures to back Kenyan founders with its $5 million VC fund - Benjamin Dada
Bizao secures €8 million series A for pan-African expansion - Benjamin Dada
How Kora’s UK expansion will impact Africa’s payment ecosystem - Benjamin Dada
Egyptian fashion e-commerce startup, The Fashion Kingdom, picks $2.6M in seed funding - Tech Funding News
Nigeria’s Hashgreed raises $1m for NFT and asset tokenisation expansion in Africa - Disrupt Africa
Pan African Gaming and Esports
Namibia and South Korea to ink agreement to further develop esports - Namibia Economist
Nigeria part of Global ESports Games in Birmingham - ACL Sports
Kenya's first female pro gamer is the first Kenyan signed to an esports company - CBC
Gamic Guild Launches Gameathon – Africa’s First Crypto Gaming Event - Techpoint Africa
Africa Records a High Number of Gamers - The Nation
Venture Studio Stories
Tracking Venture Studios - Center for Data Innovation
EDB launches second leg of its corporate venture building programme - Singapore Business
Venture Studio News
Enhance Ventures launches $30m fund to invest in FinTech and commerce in Middle East - The National News
‘Stranger Things’ Star Noah Schnapp Is Making Waves With His Healthy Nutella Alternative
Struck Capital ploughs $15M into spinning up its own startups TechCrunch
Venture Studio at Purdue University launches to digitize the agri-food system - Streer Insider
What I’m Reading
Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven’t engineered a better way to start. …Until now.What if you could skip the startup phase and generate profitable revenue on day one?In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there. You’ll learn how to:
● Buy an existing company rather than starting from scratch
● Use ownership as a path to financial independence
● Spend a fraction of the time raising capital
● Find great brokers, generate your own “deal flow,” and see new listings early
● Uncover the best opportunities and biggest risks of any company
● Navigate the acquisition process
● Become a successful acquisition entrepreneur
● And more
Buy Then Build is your guide to outsmart the startup game, live the entrepreneurial lifestyle, and reap the financial rewards of ownership now.
The Week in Podcasts
Mara Hansen Staples of Salient Advisory: Let’s Get African HealthTech Founders a Seat at the Table
How the bus mobility platform became one of the largest transportation companies in Africa
New White Papers and eBooks
Perhaps more than any other transition since the move to digital, the cloud has had the biggest impact on television production. Today, our industry is moving beyond the basic capabilities of using cloud for storage and processing to customizing its use based on user requirements.
Throughout our new “Guide to Cloud Solutions,” we examine the latest developments in adopting cloud for media production and how the industry is developing best practices to enhance security and cost efficiencies.
Job Board
Program Manager - Remote
Research Position - Africa Project
Social Media Marketers for African Car Website
Previous Editions
Using Video To Tell A Story and Raise Capital For Your Startup
Top 5 African Countries Where People Are Most Likely To Own Crypto