How to Build and Scale a Lead Generation Agency to Revenue in 90 Days

Here's why I believe it's possible (and rewarding)

Sep 06, 2024

You know how tough it can be being an entrepreneur these days. The world’s changing fast, and you're falling behind if you’re not adapting.

Whether you’re new to the game or you’ve been in business for years, there’s one thing that can totally shift how you operate: AI.

AI isn’t just a buzzword anymore—it’s how entrepreneurs scale faster, cut down on busy work, and stay ahead of the competition. Imagine automating the stuff that eats up your time, like customer service or lead generation, and freeing yourself up to focus on what matters: growth, relationships, and innovation.

The best part? AI lets you do more without burning out. From lead generation to content creation, it’s like having an extra set of hands on deck, letting you get more done with less effort.

The entrepreneurs who are leaning into AI right now? They’re the ones staying on top. They're not just keeping up; they’re leading the charge, adapting faster, and growing their businesses in ways others can’t.

Your entrepreneurial journey is full of ups and downs, but with AI on your side, it gets much easier. Let’s explore how to use the latest tools to scale smarter, not harder.

Here's the full guide on how to build and scale a lead generation agency to revenue in 90 days without hiring employees or working more than four hours a day. It includes strategies for leveraging social media for free lead generation.

1. Lead Generation: A Powerful Skill for Making Money Online

↳ Lead generation involves generating interest in a company's product or service through methods like email, LinkedIn, and cold calling.

↳ Once you master lead generation, you can always make money online with the right roadmap.

↳ Lead generation is a recession-proof skill, providing opportunities regardless of the economic climate.

2. Understanding B2B Service-Based Businesses

↳ B2B businesses provide services to other businesses, rather than individual consumers.

↳ Lead generation is critical for B2B businesses, achieved through outbound prospecting, paid media, and organic methods.

↳ The B2B sector has consistent demand, offering a steady stream of clients looking for leads.

3. Why Lead Generation Is Recession-Proof

↳ Over 6,500 companies worldwide are hiring for lead generators, ensuring constant demand for skilled professionals.

↳ Starting a lead generation business requires minimal investment and can be set up in under 24 hours.

↳ The flexibility of lead generation allows you to work with clients in various industries, ensuring income stability.

4. Steps to Start a Lead Generation Business

↳ Set up a Google domain and email account for professional outreach.

↳ Create a simple website using tools like Card.com.

↳ Buy a subscription to Apollo.io for list building, and sign up for Smartly.ai as your email-sending tool.

↳ Target B2B businesses with high revenue potential and a clear need for leads.

5. Reduce Risk with First Clients

↳ Offer a money-back guarantee or a pay-per-lead pricing model to attract initial clients.

↳ Provide compelling case studies and testimonials to demonstrate your success.

↳ Charge a $2,000 setup fee and $350 per booked call to secure your first deals.

6. Learn to Generate Six Figures a Year as a Lead Generator

↳ Use Apollo.io to find contact information for potential clients and upload it into Smart Lead.

↳ Write engaging email campaigns with tailored offers, get responses, set up calls, and close deals.

↳ Request video testimonials from happy clients to build credibility and leverage those testimonials to reach out to similar businesses.

Utilize Social Media for Free Lead Generation

7. LinkedIn: A Goldmine for B2B Lead Generation

↳ LinkedIn is a highly underestimated platform, with over 1 billion users and countless decision-makers.

↳ Posting consistently isn’t required; focus instead on commenting on posts to increase visibility.

↳ Target decision-makers and industry leaders by sharing insightful content and commenting on posts relevant to your niche.

8. Comments Are Alternative Posts

↳ Every comment you leave is like posting content—it appears in your audience's feed, increasing your visibility.

↳ Always write comments with both the author and other readers in mind. Add value to the discussion.

↳ Comments often lead to new interactions with potential clients and help you build stronger connections.

9. Leverage Twitter for Short, Impactful Engagements

↳ Use Twitter to post bite-sized, value-packed content like tips, industry trends, and case studies.

↳ Engage with relevant accounts by replying to their tweets—this builds your credibility in the space.

↳ Cross-share LinkedIn content on Twitter to drive traffic between platforms and establish yourself as an industry expert.

10. Reddit: A Community of Engaged Users

↳ Join relevant subreddits to find communities related to your industry and target market.

↳ Answer questions, share advice, and engage in discussions to build trust and showcase your expertise.

↳ Reddit’s upvoting system boosts your visibility, which can lead potential clients to reach out to you directly.

Maximize Time and Patience for Long-Term Success

11. Patience Pays Off in Social Engagement

↳ Posting and commenting on LinkedIn, Twitter, and Reddit doesn’t cost money, but it requires consistency and patience.

↳ Don’t expect immediate results—consistent engagement leads to long-term relationships and steady inbound leads.

↳ Build your social media presence daily by allocating time for interaction and content creation, but avoid burnout by focusing on quality over quantity.

12. Scale Social Engagement Without Daily Posting

↳ Posting every day isn’t necessary. Instead, focus on commenting on posts that your target clients will read.

↳ Keep your posts focused on your ideal clients' pain points and needs to maximize engagement.

↳ Use LinkedIn Analytics to track performance and double down on best strategies.

Conclusion: Build and Scale Without Burnout

Building a lead-generation business can be done efficiently without hiring a team or working long hours. By utilizing tools like Apollo.io, Smartly.ai, and the power of social media engagement on LinkedIn, Twitter, and Reddit, you can create a steady flow of clients in just 90 days. Stay consistent and focus on providing value; your agency will grow steadily.

What’s your first step in building your lead generation agency?

If you have made it this far, here are some FREE resources.